The Big Dipper

Anglian Country Inns’ The Cricketers is ready to put Lamb Weston’s latest innovation to the test

The desire to innovate and offer customers something that little bit different is a running theme within the on-trade, with producers, suppliers and operators alike all looking for ways to stand out from the crowd. Conversely, the importance of offering something with which customers are familiar cannot be understated, so finding a happy medium between the two creates an offer that appeals to both the adventurous and traditionally-minded people.