Seeing Possibilities in Potatoes:

Lamb Weston® boosts brand with new global identity

Kruiningen, The Netherlands (June 22nd, 2015) - Lamb Weston® announces today the launch of a new global brand identity expressed by the tagline “Seeing Possibilities in Potatoes”. The launch aligns Lamb Weston® operations worldwide under a common brand vision, describing the way Lamb Weston® brings value to its customers’ business.

After extensive research with customers in more than seven countries around the globe, Lamb Weston® identified what makes them stand out: their inventiveness.

The new tagline, captures the essence of Lamb Weston®’s approach – always moving forward with inventive solutions for improving its customers’ business, and understanding that inventive thinking is driven by empowering the collective imagination that exists in the organization. “Seeing possibilities in potatoes, captures what we do every day at Lamb Weston®.” said Bas Alblas, CEO of the Lamb Weston / Meijer joint venture.

This is the first major change to the brand in its more than 50 year history. Growing globally, the brand has maintained separate identities in different parts of the world. “This is a significant step in the journey of Lamb Weston® to leverage our global presence and drive profitable growth.” said Mascha Leijten, Marketing and New Business Development Director of Lamb Weston / Meijer. “Launching a global brand identity allows us to further strengthen worldwide brand recognition and helps boost the equity of our brand worldwide.”