Christmas menus

A festive sharing plate or a selection of christmas sidedishes?

Over recent years, there has been an increase in consumers dining out on Christmas Day. In fact, according to restaurant booking site, Bookatable.com, there was a 251% rise in reservations for Christmas Day between 2011 and 2015, with a quarter of Brits saying they had eaten out on Christmas day before and 35% would do it again. This provides operators with a fantastic opportunity to perfect their Christmas offering, create something new and develop a competitive edge.

 

Whilst the UK eating out scene is seeing influences from different types of world cuisine, the traditional Christmas dinner is still a firm favourite amongst consumers. For most, this dish simply wouldn’t be complete without a roast potato. However, the challenge is to get a consistently good potato with a crispy outside and fluffy middle every time, particularly during busy periods. Lamb Weston’s Roast Potatoes ensure operators can always deliver the perfect end product every time.

With more and more consumers opting for vegan, vegetarian and gluten-free diets, it’s important to plan ahead and offer a choice of alternatives as well as variations of the beloved Christmas dinner. Vamp-up the classic roast turkey alternative, the vegan nut roast by upgrading a standard side of roasties to Pommes Noisettes – a fantastic concept that delivers the desired consistency whilst achieving a premium look. Our Potato Dippers are also ideal for dipping into a baked camembert topped with cranberries and caramelised walnuts for an indulgent vegetarian starter.

With people heading out to enjoy Christmas dinners, lunches and parties, it’s the perfect time to up your game and introduce either a festive sharing menu or a selection of Christmas sides. These can be simple for operators to make, work the versatility of the base product and even include an element of personalisation. Try a Christmas ceviche with Lamb Weston Dipping Strips, or for ultimate Christmas treat, Lamb Weston’s Sweet Potato CrissCuts® can be sprinkled with cinnamon, sugar and a cranberry drizzle to make a unique festive dessert.

During the festive period, consumers are looking for something different and expect an elevated experience. By creating a limited-edition Christmas menu that offers food and drink pairings consumers get the impression that operators are going the extra mile to create something personalised and special for them. Limited-edition menus should include different food and drink pairing options, mixing well-known classics with new and exciting dishes and drinks. It should also include an element of theatre and presentation to pique consumer interest. Consider a yule log encased in a chocolate shell with a side of hot chocolate sauce which will melt the shell when poured, or a large sharing Christmas pudding that can be set alight at the table by staff for a touch of Christmas pizazz. Not only will this have the wow-factor but it is also guaranteed to provide customers with a unique and memorable experience.

For more information about how Lamb Weston can help you easily create an innovative and exciting Christmas menu, get in touch with our sales team at salesuk@lambweston.eu.