Creating positive impact from potato to plate
We want to ensure that growing and processing potatoes remains possible for many generations to come. The humble and nutritious potato is key to everything we do, and we are always ‘seeing possibilities in potatoes.’
In general, we live in a world of incredibly scarce resources, where poverty and malnutrition remain major issues. I firmly believe that we at LW/M have the obligation and opportunity to lower the stress on the planet, and the food system overall. I've always been driven by the conviction that we should look at our bigger impact: what do we contribute holistically. And I view it as being a clear-cut choice: the products we sell have to be grown, produced and delivered in a sustainable manner, otherwise the company will not survive. I firmly believe that sustainability is at the core of everything we do. Everyone needs to contribute.
Sustainability Agenda 2030
We are proud that we have been able to deliver most of our Sustainable Seven 2020 goals, but it is not the end of our journey. Over the last two years we have developed our outlook towards 2030 and have finalised our new Sustainability Agenda for 2030. In it, we will concentrate on three key challenges : Balanced Diet, Zero Waste, Climate Action. Using the UN Sustainable Development Goals (SDGs) as our compass, we have worked outside-in, by looking at global sustainability challenges and selecting those we believe we can most contribute to.
This summary, and our full report, finalises our 2020 sustainability program. We have absorbed the former Sustainable Seven into our 2030 Key Challenges, which means they will not reappear as such in future reports. Next steps and commitments for each of the three Key Challenges are detailed in this summary and the full report.
Strategic Aim
Our new sustainability agenda is aimed at creating short- and long-term value both externally for the good of our stakeholders and the planet, and internally for the company and its employees. The new company strategic plan will take us forward, where sustainability by design is defined as a condition for success and will enable our 2030 sustainability agenda to evolve further.